Real Beauties. Real Results.



  • Very easy and cool

    The way to use it is very easy and the result is great. After completing the treatment, I can leave home with confidence. This is the first time I've used it and it definitely won't be the last. I will use it forever And it smells very beautiful.

  • Amazing!

    This might sound a cliché but my hair has never felt this silky and smooth. The change in my hair was huge after the treatment. Now after a few wash the hair is still super smooth and I haven’t touched my straightening iron ever since the treatment.

  • Love it :)

    It has been a months since I did the treatment and my naturally frizzy hair still doesn’t require any straightening.

  • Perfect after a holiday in the sun

    I wanted to try this treatment after a long holiday in the sun, which made my hair super dry and dull and it worked perfectly. My hair is now moisturised and nourished again.


    First thing I do every morning is run to the mirror and admire how great my hair looks after having done this treatment. You need to try it out if you haven’t yet!

  • No words!

    O’wow smoothing treatment has completely changed my hair care routines. It has been a few weeks since I did the treatment and I haven’t styled my hair after that.

  • Straw to Silk in one day!

    My bleached blonde fine hair is damaged and dry. It never looks great, even after a treatment. BUT I just used OWOW and I have never had such silky, touchable hair! I can’t believe it is mine! It went from straw to silk in a matter of hours! For real, this really works!

    Lauren Gunthorpe
  • love it!

    Literally think every female in my family is getting a set for Xmas after they saw my result 🤣🤣

  • Absolutely transformed my frizzy hair

    I’ve already subscribed to this as I can’t believe the difference it’s made t my hair. Was so sceptical but I’m converted. My hair is smoother, shinier and dries in half the time. Absolutely delighted.

  • Amazing

    Completely transformed the condition of my hair! So shiny and soft!


What our customers are saying...

What our customers are saying...

  • @bridiemia

    “Never has a branding made more sense than O’wow because “oh wow” were the exact words which left my mouth after completing the treatment and seeing an utter impressive turn around transformation my dry, lacklustre hair.”

  • @shelbytribble

    “I have been using Owow’s smoothing treatment for a while now and I absolutely love it! My hair feels so much shinier now. I have had similar treatments at salons but they are much more costly and full of unhealthy chemicals.”

  • @nixbotha

    “Finally got to try this fab kit and I have never seen my hair so smooth and straight. Brazilian Blowout’s are usually so expensive and lengthy – happy that now I can do it at home with O’wow Kit.”

  • @taylorrkrausee

    “You think you have smooth hair? Wait until you use these bad boys. My hair hasn’t felt this smooth and healthy in a long time. I only need to do it every 2-3 months and when I do I feel like the softest, shiniest lil sheep around.”

  • @rebecca_asm

    “Cannot believe the difference in my hair in the space of 1 hour using this all-in-one smoothing treatment home kit. It’s so affordable, free of harsh chemicals and the results lasted for three months”

  • @lolwutjanice

    “LOVING how my hair feels after using the O’WOW smoothing treatment. I can defo see and feel the difference from before using it and later. The treatment results lasted for 3 months!”

  • @rosa_wx

    “Genuinely the best hair treatment I’ve ever tried! My hair is damaged after 5+ years of regular bleaching but honestly this treatment made it feel so smooth and so much easier to manage. If your hair is frizzy or you just prefer your hair to be more straight and smooth then I 100% recommend it.”

  • @whatlarsyloves

    “My hair has been feeling a bit frazzled after a week in the sun so I decided to treat my hair with a full pamper session with @owowkit. I must say that it left my hair feeling super smooth and shiny and the results should last for months. It honestly feels so much healthier already!!”

  • @_idoitwithpassion_

    “I’m beyond excited!! It’s now been 6 washes since using it and all I have to do is just wash my hair and simply blow dry and it looks amazing. I was never able to leave the house without any styling, so this is just a Godsend as it allows me to save so much time.”