Start your Owow journey

  • 1.

    Section your clean and dry hair using a hair tie or clip.

  • 2.

    Spray in the treatment.  Keep the nozzle close to your hair. Once a section is fully saturated move on to the next section.

  • 3.

    Make sure hair is completely soaked. Usually this means using the entire bottle. Comb through and leave your hair open

  • 4.

    Let it act – for thin hair 40 minutes and for thicker hair 60 minutes.

  • 5.

    Rinse throughly with only water. Don’t leave in any solution.

  • 6.

    Blow dry until completely dry and section your dry hair.

  • 7.

    Straighten with an iron to lock in the treatment. For non-coloured hair, set the iron to 200°C and for coloured to 180°C so that the colour will not fade.
    With the help of comb, go over thin sections with the iron for 6 times until hair is entirely straight.

  • Check the video instructions

  • Avoid these common mistakes

    • Not applying enough solution
      Remember that your hair needs to be fully wet after spraying in the treatment
    • Not letting it act long enough
      Remember to let it act for one hour and not less than that
    • Not rinsing the treatment properly
      Remember to wash the solution off entirely

    • Straightening too thick sections of hair
      Remember to take very tiny (2 cm wide) sections at a time
    • Not going over each section of hair 6 time with the iron
  • After-Treatment Care

    • Don’t wash your hair for at least 48 hours. Washing your hair too soon will shorten the effect of the treatment.
    • In order to maintain the effect of the treatment use sulfate-free hair products. The shampoo and conditioner included in the kit are both sulfate and paraben-free and are formulated to prolong treatment’s effect.
    • To activate the treatment’s effect blow dry your hair with hot air after each hair wash.
    • To maintain your showstopper hair repeat the treatment after two months.